My name is Sara Khribech and through this blog, I will intent to give you some interesting news about marketing.
Indeed, I will speak about marketing news all around the world such as advertisements, or campaigns that drew my attention. I hope you will enjoy reading these articles and that they will stimulate your interest. Make yourself comfortable and don't hesitate to comment !
Thank you for the visit :)
The 2016 UEFA European Championship, commonly referred to as UEFA Euro 2016 will take place in Paris. UEFA EURO 2016 will be an unmissable meeting for all football lovers, who will flock to France to watch the best that European football has to offer and to take part in the public celebration. Football fans from all over Europe and the world will come in France to celebrate and share in the excitement of the occasion. It will be an opportunity for these football fans to discover the country's culture.
Hyundai is an official partner of this football competition. The brand has launched a slogan for the EURO 2016 : 'Real fans first". This campaign aims to enhance the experience for football fans. Indeed, the Director of the overseas marketing group said : “Hyundai Motor will operate an online community for football fans, who are actually the main stars of EURO 2016. We will spread Hyundai Motor’s philosophy of being a caring lifetime partner by putting Real Fans First during EURO 2016."
A "Real Fans Licence" is awarded to passionate fans who upload pictures and messages to cheer for their national teams, the online campaign runs from April 15 to July 10. Moreover, the winners will benefit from a Hyundai Tucson shuttle service from the airport to hotels and football stadiums in France.
Then, the brand has implemented a huge communication. A commercial made by the company deals with a little boy who at the beginning is not able to enjoy the celebration and finally, he will enjoy the game with other football fans at the Hyundai Fan Park.
Let's see it !
Then, Hyundai uses the sponsorship to highlight its position as an automotive company. Hyundai will continue its partnership as a UEFA Euro top partner until 2017.
The company remains indispensable to ensure the security and the comfort transportation of players.
A food truck is a large vehicle equipped to cook and sell food. The most popular food sold is sandwiches, french fries, hamburgers, ice cream, grilled cheese, cupcakes... There is something for every taste !
New England Food Truck Festival is the LARGEST food truck festival in New England. It is a two-day event being hosted in West Springfield, Massachusetts. There are 60 food trucks with live music and funny activities.
It is 5 dollars per person to get access to the event (free for children under 6 years old). Places are available online through their website or at the gate!
This food truck festival communicates with consumers thanks to Twitter and Facebook. On social medias, they give important informations such as the schedule of the activities offered during the festival, a description of the different food trucks.
This year, the event will be on July 23rd & 24th. Let's see the teaser !
Snapchat is a mobile application where you can send to your friends photos or videos that disappear almost instantly. It is a platform with 100 millions active users and approximately 9000 photos shared every second. Then, in view of the obsession for this application, can the brands use it as a marketing tool?
Indeed, Snapchat is a huge opportunity for the brands to communicate with their customers in a funny and interactive way. A lot of the Snapchat's addicts are checking the app almost everyday. McDonald's had understood it pretty well.
The filters are the main animation of Snapchat, it can be images, stickers or stickers that the users put over their images or videos. At the beginning, it was a simple way to add fantasy and humor to our images. Now, brands such as McDonald's have introduced their own filter. Consumers can add the McDonald's filter to their photos whenever they are at a McDonald's. Let's see some Snapchats with the McDonald's filter.
Theses filters enable the brand to create a presence among consumers. It is kind of free advertising because consumers will share their photos with their friends. Then, it contributes to create brand awareness. Snapchat have became a real marketing tool. Brands don't hesitate to send snaps of offers to their consumers. The consumers can screenshot the offer in order to use it online or in stores.
Great revolution in the relationship between brands and consumers !
You L♥VE food but after a long day at work, you are too tired to cook or move to a restaurant ? Don't worry about this, Uber has thought of everything.
After the passenger transport, the American multinational also wants to deliver food.
A constantly increasing number of consumers attach greater importance to the quality of foodstuffs. The app is now working in Atlanta, Los Angeles, San Francisco, Austin, Melbourne, Seattle, Toronto, Dallas, Washington, Houston Houston, New York and Chicago.
With just a tap of the Uber app, the customers can request lunch from the city’s best restaurant. There is a lot of advantages :
- No lines - No wait for a table - No reservation needed.
The App will estimate how long your order takes to arrive, and you can see on a map the driver's position.
A lot of customers are attracted by this new concept. Let's see a comment from a the App's customer reviews.
"Fast and cheap ! I've ordered from Uber three times and each time they delivered in under 30 minutes. (I am in Dallas.) There is no delivery fee currently and no minimum order. This is my favorite option now for ordering lunch in the office. I had a wrap for $9 total. Other apps have $15 min orders so it's expensive as I end up spending $20. Uber probably loses money but that works for me."
Then, a good success for the entry of Uber is the food-delivery business.
If the app is available in your city, test it and comment to share your experience with us !
As you may already know, Shazam is the world's most popular mobile app that recognizes music around you. According to consumers, Shazam is the standard in music recognition.
However, the concept did not stop there. Shazam has announced this month his new concept : Shazam for brands. Yes, you did hear right : SHAZAM FOR BRANDS!
Indeed, Shazam is looking to offer marketers insights into musical artists and create new sponsorship opportunities. This would be a huge opportunity to grow their advertising business. The chief revenue officer of Shazam confirmed it : "Advertising had always been secondary, but now we are putting it front and center".
The company has the chance to combine hundreds of millions of global users. Shazam users are in 190 countries at home, bars, stores, stadiums and then this would be a huge opportunity for the brands to gain more popularity.
The concept consists in using data accumulated from how users interact with the app. Then Shazam will attempt to pick out which artists and musical genre each brand should use to attract the widest swath of their particular audience. Moreover, Shazam for Brands will enable the company's partners to incorporate Shazam's technology and use the traditional Shazam app for their own communication.
This is what Coca Cola did. A drinkable advertising creates the illusion that you actually taste the campaign and that’s why they collaborated with Shazam. Then, the consumers enjoy their Coca Cola Zero through the technology. By “Shazaming” the ad, viewers see Coke Zero pouring in the screen of their smartphones, filling a glass, which ends up into a free Coke Zero that can be redeemed onretail stores in the United States.Let's see it!
Then, before the development of this advertising business, almost all revenue of Shazam came from downloads, partnerships and affiliates. The chief revenue officer of Shazam has recently said : "For the first time ever, ad revenue is now the majority of our total revenue.
Shazam is available for free on the App Store, don't hesitate to test it!
Once again, Coca Cola has announced at a media event in Paris an important shift in its marketing strategy. They announced this year that for the first time, all Coke Trademark brands will be united in one global campaign: “Taste the Feeling”.
Through this campaign, Coca Cola wanted to deliver a message to their customers. Indeed, the CEO of the brand said : "We want to help remind people why they love the product as much as they love the brand.” This creative campaign celebrates the experience of drinking an ice-cold Coca-Cola.
On this occasion, Coca Cola did a commercial called "Anthem" which was made for this campaign and which shows life's everyday moments. For instance, this commercial features a first love or good moments with friends, moments that the company wants to link with Coca-Cola. This commercial is really good because Coca Cola features moments that we all have experienced in our life, and then it creates proximity with the customers. Let's see it !
I'm sure that you enjoyed the music in the last commercial. Indeed, that's an important point because music has a key role in all the communication of the campaign "Taste the Feeling". An original song is produced by the producer Avicii especially for the campaign.Additional versions of the song that involve the singer Conrad Sewell will be done for the Coke's UEFA Euro 2016 campaign.
Moreover, this campaign didn't content itself to video advertisements. The brand has also decided to capture authentic moments of everyday's life with a contemporary touch. In order to reach this objective, Coca Cola partnered with photographers and artists. A designer who works for this campaign said “In all the creative,Coca-Cola plays a lead role in the scene, enhancing the color, texture and emotion of the image.
Let's see some of those superb photos.
Then, to conclude, this campaign is a creative way to consolidate all Coca-Cola trademark products such Coca- Cola, Coca-Cola Light, Diet Coca-Cola, and Coca-Cola Zero under a "One Brand" approach.
This year, all the Coca-Superbowl were right in line with this new campaign.
1- The first one is called "The chase". This thriller ad show us two hikers who escaped and were saved from bears by their Hyundai Elantra. Indeed, the company wanted to highlight in this ad the car's remote-start function.
2- In the second advertisement the well-known actor Ryan Reynolds is in a city full of clones of him. A pair of women driving the brand new 2017 Elantra lose focus (for many funny reasons!) but have been saved by the car's pre-collision braking system.
3- This third ad deals with a father stalking his daughter on her first date thanks to his Hyundai Genesis and its remote tracking system.
4- The fourth ad is called "Better" and that's my favorite. It deals with one boy who, rather than a heart, has a blue engine. Contrary to all expectations, this engine-heart drives him to be a really good guy. "Better is the engine that drives us to do what we do and to make the cars we make", stated the narrator Paul Rudd.
This ad doesn't highlight a specific advantage of the car's system but it reveals one of the principles of the company : innovation.
In total, these ads and their teasers from Super Bowl 50 have been viewed over 330 million times on YouTube and during the Super Bowl itself.
I think that it is a really efficient and creative way to highlight the key selling points of the cars.
It is a reality, turning the faucet off while brushing your teeth can save 3000 gallons of water a year. This is what Colgate wants to show in its new advertisement made for the Superbowl 2016.
The marketing business is really well-placed to take a leadership role and help bring about real change. This 30-second ad, called “Save Water". This advertisement is less about the product and more about the planet.
Let's do a little calculation :
- There are 110 000 000 superbowl viewers
--> 110 000 000 * 3000 = 330 000 000 000 GALLONS SAVED !
- 3000 gallons fresh water saved per person
Yes, you are not dreaming, if each viewer of Super Bowl 2016 takes in account the Colgate's message, 330 billion gallons of water will be saved. The, the objective is clear : convince people to turn off the tap while they're brushing their teeth.
The hashtag #EveryDropCounts has been created on this occasion.
Then, Colgate plans to “increase the sustainability profile in Colgate products.” What that means in "green-speak" is a pledge to decrease water consumption by 40 percent and energy consumption by 20 percent in the manufacturing process. From 2002 to 2010, Colgate managed to lower water usage by 44 percent, greenhouse gas emissions by 21 percent, and wastewater loading by 31 percent.
The kickoff to beach season is about a month away and the fans of Victoria Secret will probably cry all the tears that they have because it is now official... Victoria's Secret, the largest American retailer of lingerie, will no longer sell bikinis.
Victoria Secret is known not only for their lingerie but also for their swimsuits. The brand wants to reorganize the business into three divisions :
- Victoria's Secret lingerie
- Victoria's Secret beauty
- Pink : the younger line
The brand said last year that swimwear was a 500 million dollars business, accounting for 6.5 per cent of sales, and they have seen a decline in recent months. Les Wexner, the CEO of the brand, said in a statement earlier this month that the company was "making these changes to accelerate our growth and to strengthen the business for the long term by narrowing our focus and simplifying our operating model". Moreover, according to BuzzFeed, Victoria's Secret has been experiencing some declining sales of swimsuits. Citigroup also explained that the brand's swimwear "had trended down over the last several years and management believes store space will be better used for VS Sport".
According to a number of studies, swimwear is one of types of clothing that women feel most judged for their body in. A survey confirms that "83% of women feel judged by other women when wearing a swimsuit." Furthermore, it's has been found that women are actually more likely to shop somewhere if they identify with the models advertising the clothing.
Then, maybe if Victoria Secret had created swimsuits with larger sizes, they would have a larger target than they already have. But unfortunately, this assumption is not verifiable.
To conclude, whether your body is built to look like the Adriana Lima's body or not, you have value as a woman. It is the last summer to buy a Victoria's Secret swimsuits, but if you don't feel comfortable in those swimsuits because of the limited sizes, don't be embarrassed and enjoy your summer !
I am pretty sure that each of you has already lived a bad day. This day was so horrible that you said to yourself "What have I done wrong????". You know exactly what I mean. Nescafe did a commercial about this, let's see it.
Nespresso promote their brand through huge communication plan. For instance, the company promotes its product through TV participative ad campaign, sponsorship, magazines... They keep advertising the same mass media because it has been highly efficient in brand awareness.
Thus, Nespresso advertise heavily on online ordering since it is considered as a cheapest and most effective tool to satisfy the lack of awareness that will lead to customer purchase. Moreover, they take advantage of celebrity's image. For example, the company is convinced that Georges Clooney has a power to convince customers to purchase, and especially women.
Then, this commercial called "Bad day" understands pretty well the customer experience.A customer experience strategy can help you retain more customers and stop them from defecting to competitors.
That's is exactly what Nescafe tries to do with this commercial. The company wants you to identify yourself to the brand. The objective is to implement a real proximity with its customers.
To conclude this article, Internet is not only a good retail channel for the brand but it is also used by the company as a brand-loyalty system and a strong communication. Indeed, Internet enable the Nespresso club to be well-organized. The members of the Nespresso Club benefit from a range of personalized services. This club's objective is to create added value for the customer and develop a sense of belonging.The customer must feel privileged !
So, if you are a coffee-addict or just a huge fan or Georges Clooney, do not hesitate to join the Nespresso Club.
