LET'S SAVE THE PLANET!

It is a reality, turning the faucet off while brushing your teeth can save 3000 gallons of water a year. This is what Colgate wants to show in its new advertisement made for the Superbowl 2016.

The marketing business is really well-placed to take a leadership role and help bring about real change. This 30-second ad, called “Save Water".  This advertisement is less about the product and more about the planet. 

Let's do a little calculation : 

• There are 110 000 000 superbowl viewers

• 3000 gallons fresh water saved per person

--> 110 000 000 * 3000 = 330 000 000 000 GALLONS SAVED !  

Yes, you are not dreaming, if each viewer of Super Bowl 2016 takes in account the Colgate's message, 330 billion gallons of water will be saved. The, the objective is clear : convince people to turn off the tap while they're brushing their teeth. 

The hashtag #EveryDropCounts has been created on this occasion.

  Then, Colgate plans to “increase the sustainability profile in Colgate products.”  What that means in "green-speak" is a pledge to decrease water consumption by 40 percent and energy consumption by 20 percent in the manufacturing process.  From 2002 to 2010, Colgate managed to lower water usage by 44 percent, greenhouse gas emissions by 21 percent, and wastewater loading by 31 percent.