TASTE THE FEELING WITH COCA-COLA!

Once again, Coca Cola has announced at a media event in Paris an important shift in its marketing strategy. They announced this year that for the first time, all Coke Trademark brands will be united in one global campaign: “Taste the Feeling”. 

    Through this campaign, Coca Cola wanted to deliver a message to their customers. Indeed, the CEO of the brand said : "We want to help remind people why they love the product as much as they love the brand.” This creative campaign celebrates the experience of drinking an ice-cold Coca-Cola. 
On this occasion, Coca Cola did a commercial called "Anthem" which was made for this campaign and which shows life's everyday moments. For instance, this commercial features a first love or good moments with friends, moments that the company wants to link with Coca-Cola. This commercial is really good because Coca Cola features moments that we all have experienced in our life, and then it creates proximity with the customers. Let's see it !  

I'm sure that you enjoyed the music in the last commercial. Indeed, that's an important point because music has a key role in all the communication of the campaign "Taste the Feeling". An original song is produced by the producer Avicii especially for the campaign.Additional versions of the song that involve the singer Conrad Sewell will be done for the Coke's UEFA Euro 2016 campaign.

Moreover, this campaign didn't content itself to video advertisements. The brand has also decided to capture authentic moments of everyday's life with a contemporary touch. In order to reach this objective, Coca Cola partnered with photographers and artists. A designer who works for this campaign said “In all the creative, Coca-Cola plays a lead role in the scene, enhancing the color, texture and emotion of the image.  

Let's see some of those superb photos. 

Then, to conclude, this campaign is a creative way to consolidate all Coca-Cola trademark products such Coca- Cola, Coca-Cola Light, Diet Coca-Cola, and Coca-Cola Zero under a "One Brand" approach.
This year, all the Coca-Superbowl were right in line with this new campaign.