An other company has worked very hard to have a great communication for the Superbowl 2016.
It is Hyundai, a South Korean multinational automotive manufacturer. They have created not only one commercial, but FOUR commercials !
To reach this objective, Hyundai has hired very qualified directors known internationally : Peter Berg, Fredrik Bond, Aaron Stoller and Janusz Kaminski.
1- The first one is called "The chase". This thriller ad show us two hikers who escaped and were saved from bears by their Hyundai Elantra. Indeed, the company wanted to highlight in this ad the car's remote-start function.
2- In the second advertisement the well-known actor Ryan Reynolds is in a city full of clones of him. A pair of women driving the brand new 2017 Elantra lose focus (for many funny reasons!) but have been saved by the car's pre-collision braking system.
3- This third ad deals with a father stalking his daughter on her first date thanks to his Hyundai Genesis and its remote tracking system.
4- The fourth ad is called "Better" and that's my favorite. It deals with one boy who, rather than a heart, has a blue engine. Contrary to all expectations, this engine-heart drives him to be a really good guy. "Better is the engine that drives us to do what we do and to make the cars we make", stated the narrator Paul Rudd.
This ad doesn't highlight a specific advantage of the car's system but it reveals one of the principles of the company : innovation.
In total, these ads and their teasers from Super Bowl 50 have been viewed over 330 million times on YouTube and during the Super Bowl itself.
I think that it is a really efficient and creative way to highlight the key selling points of the cars.
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