Snapchat is a mobile application where you can send to your friends photos or videos that disappear almost instantly. It is a platform with 100 millions active users and approximately 9000 photos shared every second. Then, in view of the obsession for this application, can the brands use it as a marketing tool?
Indeed, Snapchat is a huge opportunity for the brands to communicate with their customers in a funny and interactive way. A lot of the Snapchat's addicts are checking the app almost everyday. McDonald's had understood it pretty well.
Filters
The filters are the main animation of Snapchat, it can be images, stickers or stickers that the users put over their images or videos. At the beginning, it was a simple way to add fantasy and humor to our images. Now, brands such as McDonald's have introduced their own filter. Consumers can add the McDonald's filter to their photos whenever they are at a McDonald's. Let's see some Snapchats with the McDonald's filter.
Theses filters enable the brand to create a presence among consumers. It is kind of free advertising because consumers will share their photos with their friends. Then, it contributes to create brand awareness. Snapchat have became a real marketing tool. Brands don't hesitate to send snaps of offers to their consumers. The consumers can screenshot the offer in order to use it online or in stores.
Great revolution in the relationship between brands and consumers !
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