Domino’s Pizza is one of the most popular pizza chains and is a delivery company for different varieties of pizza.Domino’s pizza is known for its quality and refresh pizza. This company wanted to create boxes specially designed to keep everything hot and fresh.This brand has a large variety of products. Indeed, both vegetarian and meat-addicts will find their happiness. Domino’s pizza comes in three different sizes: small, medium and large. These different sizes show that Domino’s pizza want to have the largest target possible. The different sizes are adapted either for single, couples or families.Domino’s pizza follows the evolutions of consumers.Indeed, the company has opened her communication to twitter and Facebook. The strategy consist in making people aware of the things that they can do at home in order to make them stay at home and order a pizza.In order to seize the market Domino’s has worked on a unique concept of “localizing the flavors”.
Then, we will analyze one aspect of the Marketing Mix of Domino's pizza : the Place.
With his customer base, Domino's pizza has always implemented a direct channel. For the pizza delivery, customers can either call, send a message or place an order online thanks to their website. The company is really involved in the customer's satisfaction. Then the delivery is supposed to be as fast as possible. For instance, if the order does not reach the buyer in allotted thirty minutes, then the buyer does not have to pay for it. The detail of the route is analyzing in order to take the few time possible.
Then, Dominos has created a new concept of delivery: the delivery car.
Let's see the commercial that have been recently done in order to promote this new concept !
The car is fitted with an oven and it can transport 80 pizzas.
Then, you have seen it, this commercial is not a joke !
This car seems to be a real revolution in the "delivery word".
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