SHAZAM FOR BRANDS

As you may already know, Shazam is the world's most popular mobile app that recognizes music around you. According to consumers, Shazam is the standard in music recognition.

However, the concept did not stop there. Shazam has announced this month his new concept : Shazam for brands. Yes, you did hear right : SHAZAM FOR BRANDS!

Indeed, Shazam is looking to offer marketers insights into musical artists and create new sponsorship opportunities. This would be a huge opportunity to grow their advertising business. The chief revenue officer of Shazam confirmed it : "Advertising had always been secondary, but now we are putting it front and center". 
The company has the chance to combine hundreds of millions of global users. Shazam users are in 190 countries at home, bars, stores, stadiums and then this would be a huge opportunity for the brands to gain more popularity. 
The concept consists in using data accumulated from how users interact with the app. Then Shazam will attempt to pick out which artists and musical genre each brand should use to attract the widest swath of their particular audience. Moreover, Shazam for Brands will enable the company's partners to incorporate Shazam's technology and use the traditional Shazam app for their own communication. 

This is what Coca Cola did. A drinkable advertising creates the illusion that you actually taste the campaign and that’s why they collaborated with Shazam. Then, the consumers enjoy their Coca Cola Zero through the technology. By “Shazaming” the ad, viewers see Coke Zero pouring in the screen of  their smartphones, filling a glass, which ends up into a free Coke Zero that can be redeemed onretail stores in the United States.

            Let's see it! 

Then, before the development of this advertising business, almost all revenue of Shazam came from downloads, partnerships and affiliates. The chief revenue officer of Shazam has recently said : "For the first time ever, ad revenue is now the majority of our total revenue. 

Shazam is available for free on the App Store, don't hesitate to test it!