UEFA EURO 2016 IN PARIS

The 2016 UEFA European Championship, commonly referred to as UEFA Euro 2016 will take place in Paris. UEFA EURO 2016 will be an unmissable meeting for all football lovers, who will flock to France to watch the best that European football has to offer and to take part in the public celebration. Football fans from all over Europe and the world will come in France to celebrate and share in the excitement of the occasion. It will be an opportunity for these football fans to discover the country's culture. 

Hyundai is an official partner of this football competition. The brand has launched a slogan for the EURO 2016 : 'Real fans first". This campaign aims to enhance the experience for football fans. Indeed, the Director of the overseas marketing group said : “Hyundai Motor will operate an online community for football fans, who are actually the main stars of EURO 2016. We will spread Hyundai Motor’s philosophy of being a caring lifetime partner by putting Real Fans First during EURO 2016."
A "Real Fans Licence" is awarded to passionate fans who upload pictures and messages to cheer for their national teams, the online campaign runs from April 15 to July 10. Moreover, the winners will benefit from a Hyundai Tucson shuttle service from the airport to hotels and football stadiums in France. 

Then, the brand has implemented a huge communication.  A commercial made by the company deals with a little boy who at the beginning is not able to enjoy the celebration and finally, he will enjoy the game with other football fans at the Hyundai Fan Park. 

Let's see it ! 

Then, Hyundai uses the sponsorship to highlight its position as an automotive company.  Hyundai will continue its partnership as a UEFA Euro top partner until 2017. 

The company remains indispensable to ensure the security and the comfort transportation of players.